What’s Your Why?

Working from the inside out

In his TED talk, Simon Sinek says “people don’t buy what you do. They buy why you do it.”

He draws a set of three concentric circles. The outer circle is what you do. The middle circle is how you do it. And the inner circle is why you do it. “Think, act, and communicate,” Sinek says, “from the inside out.” Why is about what you believe. Your purpose. Your cause. What you do, Sinek says, simply proves what you believe.

At FULL Creative, we believe the time of people being forced to work at a certain place and at a certain time is over. We believe the Work Anywhere model is better for people, organizations, and the earth. That’s why we do what we do.

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